Good to Go with Web 2.0

Social media has shown everyone in the world a new level of interaction. People do not realize how much more impact news can have if the way it is communicated evokes feedback. A few years ago, news was only spread through word-of-mouth, television, radio, and other ways of one-way communication. This hindered people from expanding their knowledge through comments and other forms of feedback.

According to Sarah Anne Noel in her blog post titled “Truth and Two-Way Communication: Using Social Media for PR” on June 9, 2009, “Social media outlets open the gateways to conversations, often times between a basic consumer and a decision-making member of any given organization. It creates a two-way communication stream essential to customer service (and public relations!) success. Good public relations offers controlled messages, but it also puts power in the hands of the people by providing the information and opportunities that they need. Social media gives any PR professional the means to do exactly that.”

I completely agree with what Sarah is saying with regards to two-way communication putting power in the hands of the people. Ethan Forhetz from KY3 News also made a few great points in class regarding this topic. He explained how important the Facebook page is to his relationship with his fans. Obviously he is only participating in one-way communication when he is airing on television news.

Therefore, he stated how much he appreciated the ability to communicate with his fans and receive feedback and comments on his Facebook page. They can interact with him through social media and feel a connection with him as a person instead of a news anchor. Often times people need to feel like their opinion or presence is very important, and social media definitely allows organizations to accomplish this goal effectively and conveniently.

5 Ways for Businesses to Use Facebook to Their Advantage

Many businesses are on Facebook and use it regularly, but do they all know how to use it to their advantage? Obviously, Facebook allows its users to share, promote, and connect with others. However, not all of its users are aware of how to successfully do that. If you follow these five ways, your business is sure to use Facebook and its assets to its full advantage.

1. Create statuses that are insightful and highly likely to generate likes and comments that pertain somehow to your business. For example, Bud Light’s Facebook page does a great job at posting creative photos that include their product. This enables its consumers that like their page to see their brand’s personality. Check out this photo of Bud Light bottles made into the World Series trophy.

2. Make Facebook offers such as discounts on new products or services that your business provides. This will enable consumers that like your page to redeem a discount. In turn, they are more likely to visit your business or go online and contribute to your success.

3. Connect blog posts to your Facebook statuses so that you can generate consumers to your business blog. This also allows them to learn more about your brand’s personality. Check out this blog post status from the St. Charles Convention Center.

4. Like other business’ pages that will generate similar consumers to your business. This will allow you to gain a larger consumer base, and may even steal loyal consumers from other businesses. Doing this will also keep good relations with your business and the ones in the same area as you.

5. Post videos or podcasts on your Facebook page that will enable consumers to learn more about your business.